Customer Relationship Management (CRM)

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.”
 
 
 
We successfully introduced our CRM system with integrated appearance on the web, which was developed by us, at Évgyűrűk Private Pension Fund, which has been adopted by several other funds since. When the market of private pension funds was restructured, our software was refined, enabling it to handle the customer service issues at voluntary pension funds too.
 
The CRM system contains the following main modules:
  • Customer Relationship Management (CRM)
  • Content Management Systems (CMS)
  • (B2C) Business-to-Consumer
  • (B2B) Business-to-Business
The software, due to its farsighted design, can easily be adapted to the working processes of businesses in other fields of activities. In case of presence on the web, it is possible to customize visual appearance of the site. (See: http://www.interactive.hu).
 
In case you wish to develop CRM, you can contact our colleague: Contact
 
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